Formerly Instant Dent Repair, I.D.R.

About The Dent Shop

Auto Dent Repair Specialist

Norman Roy began his career as a skilled craftsman in 1993 as a motorcycle mechanic. He attended the American Motorcycle Institute where he was certified as a Level 2 BMW mechanic. Norman worked for national companies repairing motorcycles, snowmobiles and other powersport equipment, becoming a Master Technician. He also refurbished rental and lease turn in cars, and worked in dealership management and marketing, but he missed the hands-on work. Continuing as a Master Mechanic for a large automobile company, he trained nationally and became certified in a specialized field known as ‘Paintless Dent Repair’.

In 2001, Norm started Instant Dent Repair, I.D.R. (now The Dent Shop). Like many paintless dent repair technicians, his business was mobile and he worked out of his truck. In 2011, he purchased his own commercial space in South Portland so he could work more efficiently, and offer customers the comfort of a heated shop environment. He has been fixing dents and hail damage on vehicles for all the major auto dealerships in the area, and auto body repair shops since he opened because his reputation is the best. They know they can depend on Norm to do outstanding work, and quickly get their vehicles ready to go out on the lot or back to the customer. Being known as somewhat of a “Miracle Worker” for auto dealers and body shops in the area, Norm takes real pride in his craftsmanship.

Norm greatly enjoys working with individual customers, fixing their prized-possession sports car, work vehicle, or family automobile. Contractors routinely get their trucks fixed up by Norm so they can present more professionally to their customers. His very friendly, approachable manner sets all customers at ease, and everyone is invited to sit and watch him work his magic on their car while they wait.

Norman Roy fixes every vehicle as if it were his own, and he guarantees you will leave his shop happy!

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Dents & Creases
Hail & Acorn Damage
Door Dents & Dings
Lease Turn-In
Dealer Services